(How a Slow-Drip Approach Can Help You Share Your Own Projects)
I realized something important: my card game, Your Class Rep, is mostly finished; mechanics, characters, and world are set; but very few people know it exists. So I started thinking about how to introduce the game to you guys. And that thought led to this one!
Hi, they call me Pi, and before I got deep into making games and art, I spent years working in sales. I'd like to introduce you to what I like to call a slow-drip approach and how a beautiful and/or handsome artist/game dev/musician/writer,(Insert other creative title here) such as yourself can apply my knowledge to your own projects!
By the end of this article, you'll know:
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What a slow-drip strategy is and how repeated exposure drives attention
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See examples of indie game creators who use this approach effectively
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and lean how to apply similar tactics to your own projects
From Slow Drip to Progressive Reveal Marketing
The idea of slowly dripping content is intuitive: instead of releasing everything at once, you give your audience small, meaningful updates over time. A single update might be a character sketch, a short gameplay clip, or a design insight — something complete enough to be engaging on its own, but part of a larger story. This approach keeps people curious and invested without overwhelming them. They want to learn more... like a leaky faucet, that's why I call it a slow drip.
In marketing terms, this approach is often referred to as Progressive Reveal Marketing. The “slow drip” describes how people experience it in real time, while the formal term frames it as a deliberate strategy grounded in psychology and audience engagement. Understanding why it works can help creators like you use it effectively, rather than relying on luck or sporadic updates. To understand why this strategy is effective, I'd recommend looking at the work of Robert Cialdini.
Mr. Caldini is a social psychologist whose book Influence: The Psychology of Persuasion has been cited widely in marketing, sales, and behavior research. Cialdini’s book outlines principles that explain how people make decisions, why they are persuaded, and what drives consistent engagement with ideas and products. In the context of Progressive Reveal Marketing, there are a few principles that I think are particularly relevant to what our goals are:
Exposure: Psychologists have long observed that people tend to like things more the more often they encounter them. Even tiny, repeated touches like a new character reveal or a brief behind-the-scenes clip will make your project feel familiar. Over time, familiarity becomes attachment. A slow-drip strategy leans into this naturally: the more people see your world, your characters, your updates, the more memorable and meaningful the project becomes.
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Consistency: While exposure creates familiarity, consistency creates habit. Regular updates teach your audience when to expect something new and encourage them to keep checking in. Over time, that rhythm forms a pattern: they don’t just notice your project — they follow it. This steady cadence transforms casual scrollers into returning viewers and returning viewers into invested fans.
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Liking: Audiences respond positively to creators they know and feel connected to. By showing your process, your decision-making, and even your challenges, you allow people to relate to you as a creator. This isn’t about oversharing personal details; it’s about letting your personality and perspective shine through each update. People engage more deeply with projects when they like the creator behind them.
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Social Proof: Incremental reveals help build a visible, growing audience. Each update has the potential to attract engagement like comments, shares, or discussion which signals to new viewers that your project is worth paying attention to. This creates a feedback loop: as more people participate, the project should gain credibility and momentum.
The repeated exposure in a slow-drip strategy; seeing the project, learning its nuances, connecting with the creator, and watching others engage; those are the things that make your work more memorable. Over time, this approach fosters trust, curiosity, and a sense of participation in the project’s journey. By the time a major release happens, the audience isn’t just aware of your project; they feel like they’ve been part of its growth all along.
Lessons From Indie Creators
Some of the best examples of slow-drip strategies come from indie developers who share their projects gradually while keeping audiences engaged. By examining how game dev youtubers Goodgis and Challacade do this, we can see practical ways to structure updates without overwhelming viewers.
Goodgis has a channel of 253K subscribers with 82 videos
He’s been sharing updates about his main project, DewDrop Dynasty, for the last five years. His slow-drip strategy is centered around holistic updates that cover both game mechanics and art updates in each devlog, giving viewers a complete sense of progress in every video.
- What makes Goodgis a strong example is how he balances his main project with smaller side projects. He’s shared content on past games, a card game he published, and an online social game, but consistently returns to DewDrop Dynasty. This approach keeps his audience aware of the main project’s development while giving space to explore smaller ideas, maintaining engagement without fatigue.
- His video style — a mix of devlogs and commentary — allows him to communicate design decisions, challenges, and inspirations, which deepens audience connection. Each update is meaningful on its own, yet hints at what’s coming next, creating curiosity and anticipation.
- He began with programming tutorials focused on recreating classic 2D Zelda games, building an audience interested in learning and development. Over time, he shifted to devlogs documenting his own game, Moonshire.
- He releases feature updates introducing new bosses, levels, and mechanics one at a time. Each video focuses on a discrete element, but he often contextualizes it within the broader game, helping viewers see how it fits into the bigger picture. I think the way he spaces these videos builds anticipation and keeps his audience invested in following the game’s evolution.
LessThanPi
419 subscribers and 145 videos
I think over the next few months, people will become just as attached to Your Class Rep as I’ve become to following creators like Goodgis and Challacade. Actually now that I think about it that's pretty wishful thinking huh. One of our biggest advantages is the game’s art style. Gameboy style the pixel art character were meant to grab attention and stop the scroll. Maybe that's why you clicked the video.
As updates roll out gradually, introducing mechanics, story beats, and quirky character moments over time, I hope curiosity and engagement to grow naturally. I want each reveal will give the audience a reason to come back, explore more, and start forming connections with the characters and the world the story takes place in. The rollout should let people fall in love with the project piece by piece, creating a sense of investment and excitement long before the full game is in their hands.
How You can Applying the Strategy: Five Practical Lessons
Implementing a slow-drip approach isn’t just about posting frequently — it’s about sharing your project in a way that builds curiosity, engagement, and connection over time. The goal is to make each update meaningful while keeping your audience invested in the journey.
Start by leading with your strongest element. Show a striking character, gameplay mechanic, or visual feature first, giving viewers something concrete to connect with. Highlighting the most compelling aspect of your project immediately helps capture attention and encourages people to stick around for future updates.
Next, focus on sharing regularly but sustainably. Consistency matters more than frequency. Posting short, focused updates at a pace you can maintain (even one or two times per year in the extreme) creates a rhythm that keeps your audience engaged without overwhelming yourself.
Storytelling is another crucial part of the strategy. Provide context for each update by explaining design decisions, challenges you’ve faced, or inspirations behind your work. Sharing the story behind each piece makes your content more engaging and helps your audience feel connected to the process.
Finally, encourage curiosity over immediate action. Leave subtle hints of what’s coming next to keep your audience intrigued. Give enough to satisfy their current interest, but always provide a reason for them to return and continue following the journey.
Final Thoughts
Slow-drip sharing, or Progressive Reveal Marketing, is really about intention. It’s choosing to reveal your work piece by piece, allowing people to connect with it, understand it, and grow alongside it over time. Whether you’re a game dev, artist, writer, musician, or anything in between, this approach helps you:
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Introduce your project without overwhelming people
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Build a sustainable rhythm for sharing your progress
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Teach your audience what makes your work special
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Create long-term curiosity and attachment
And honestly, I’d love to hear about what you’re building. Drop a comment or hop into the Discord and tell me how you might use this strategy for your own project. Watching other creators experiment with slow-drip sharing is insanely motivating, and it’s exciting to see how these ideas translate into totally different mediums.
Before you go — one last thing.
I’m trying to see if I can get the LessThanPi YouTube channel monetized by the New Year. I know that’s a lofty goal, but hitting that milestone would genuinely help give this whole project some legitimacy. It’s proof that people are interested in Your Class Rep, in the behind-the-scenes devlogs, and in all the future weird and wonderful projects I want to build for you.
If you enjoy this kind of content, consider subscribing.
It really would mean the world.
Stay connected:
Website: http://www.lessthanpiart.com/
YouTube: https://www.youtube.com/lessthanpi
Twitter/X: https://x.com/LessThanPi_Art
Instagram: https://www.instagram.com/lessthanpi_art/
Discord: https://discord.gg/mZXwqtUXw4
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